Your childbirth can be empowering to you {WIN A BIO-OIL HAMPER}

February is pregnancy education month and the Pregnancy Education Month campaign highlights how childbirth education empowers parents for a better birth experience. Yes, your childbirth can be empowering to you.

Birth is the most natural process on earth and yet studies have shown that one in every four women describes giving birth as traumatic and up to 20% meet the criteria for post-traumatic stress disorder. It has also been shown that women who fear childbirth experience longer labours and were more likely to need an emergency caesarean.


Your childbirth can be empowering to you

‘There is a link between a lack of knowledge, fear and the experience of childbirth,’ says Lynne Bluff, national co-ordinator for the Childbirth Educators’ Professional Forum (CBEPF), which is partnering with Bio-Oil and hospitals nationally for the ‘Empowering Birth’ Pregnancy Education Month campaign.

Childbirth, also known as labour and delivery, is the ending of a pregnancy by one or more babies leaving a woman’s uterus by vaginal passage or C-section.

Good childbirth classes, says Bluff, will equip parents with the pros and cons of all the available childbirth options as well as practical tips and techniques for the birth and afterwards. Childbirth educators are usually nurses and midwives and parents who can share both professional expertise and personal experience. Classes are offered at many hospitals, clinics and private practices.

‘We believe that when parents are informed, any type of birth, from homebirth to caesarean, can be an empowering one. It shifts from a potentially overwhelming experience to one that is fulfilling, positive and, ultimately, beneficial to mother and child,’ says Anna Guerin of Bio-Oil. ‘There is simply no substitute for evidence-based information provided by qualified and experienced professionals. With quality childbirth education, parents are empowered and properly prepared in a warm and supportive way,’ says Bluff.

Over 300 private hospitals and clinics around South Africa are running Pregnancy Education Month activities in February. For details, or to find a childbirth educator in your area, visit Pregnancy Education



What is in the hamper.

 1 x Bio-Oil baby hamper worth R300, containing 2 cotton dribble bibs, a soft grey storage pouch, a handy 25ml Bio-Oil and stretch mark guide.

  • 2 x 100% cotton dribble bibs
  • A soft grey storage pouch
  • Bio-Oil 25ml
  • Bio-Oil stretch mark guide, ‘Tips for Moms from Moms’ and baby scan album


Your childbirth can be empowering to you - South African mom blogger


All you need to do is tag a friend in the FACEBOOK or INSTAGRAM post. Giveaway closes on Thursday the 22nd of February 2018. One winner will be chosen. The prize is not exchangeable for cash.


PS Are you a new or expecting mom? You might enjoy reading the articles in this category: Dear first-time mom

Tata for now

Tracy xx



2 thoughts on “Your childbirth can be empowering to you {WIN A BIO-OIL HAMPER}”

  • Unfortunately I am one of those women in the statistic that experienced a traumatic birth. I hope that the healthcare system will also educate themselves so that they can better tend to pregnant women. This is a very important topic. Thank you for shedding light on it Tracy and giving exposure to it via your platform.

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